Charles Barkley announced as the ambassador for the new Weight Watchers for Men campaign. He will appear in print, broadcast and online marketing beginning Dec. 25 as part of the new "Lose Like a Man" program.
In the Lose Like a Man campaign, developed for Weight Watchers by McCann Erickson, Barkley provides commentary on topics including the "man food" he is never deprived of on Weight Watchers, reasons why guys don't diet, dieting on your own and being a role model. The campaign will also feature men who have successfully lost weight on Weight Watchers especially Weight Watchers Online for Men.
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